I have done what any self applied music marketing article writer should do, I have researched the subject of online music promotion as thoroughly as I could before writing the first sentence. I need to say that the endless social media sites and articles about music promotion all say very similar things when it comes to basic musical promotion. I will condense this concisely into what I have found to be the following ten top factors for marketing your music: 1. Join a myspace and facebook (Facebook, Myspace . com, Bandcamp, Reverbnation, Soundcloud, Twitter etc) account. Two, Build an online website about your alternative band, 3. Remodel your site and user profiles to identify with the indie music crowd as typically as possible, Four, write an excellent biography, 5. write a great press-release (inc Electronic digital Press Kit), 6. make online videos and upload to Youtube, 7. offer tunes on free download media websites, eight. communicate with other bands and local artists, 9. communicate with your "music fan base', ten. don't spam or be too bull-headed in using your potential public music marketing.
Now, all this would seem common sense to the majority of people which maybe of hardly any help, however some simple marketing plans are lost on many musicians. You can quite easily do these things but still wind up lost inside dense, over-booming clouds of the internet static. Despite the many advancements in technology over the past ten years possibly even more, there exists still something to be said for following more common routes: i.e. playing live as much as possible, getting press coverage as well as radio stations airplay, in spite of the latter's evidently inevitable decline. Bands which may have combined doing this using the online promotional methods mentioned previously have often conducted very well- Arcade Fire becoming one prime case.
There are several other instances of acts whose main talents seem to lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Musik Chart' and it seems quite astonishing that such sub-standard music may make it into any charts. Discouraging though this could seem, the sole acts that have any type of longevity are the types that can actually write decent music. It won't have to be brilliant or perhaps that original- just ' good and decent'. Nonetheless, longevity may not be much of a problem for some as earth's going to end in 2012 according to the Mayans, right?
The issue is that few musicians have a very good talent for PR. They actually do exist, but have been a tremendous minority. Perhaps, because of the opportunities available from the Internet, this minority is growing in dimensions. You might know about now we appear to have inside our midst is the the 'Do-all-Yourself' modern musician, who twitters while twiddling knobs with a mixer, blogging about one minute, hammering out bass-lines and lyrics the next, cutting and pasting links and vocal takes simultaneously. Can this really happen? I think it does, however i would question the quality of work that results. Like every other craft or skill, songwriting requires dedication while keeping focused.
Can this research really go hand-in-hand with the type of thought-processes necessary for the effective use of online promotional techniques? Is one able to individually embody musician, management and Public relations department? It cannot be disputed that creativity running a business exists equally as it will in music. However it is a different type of creativity altogether. Precisely what is definitely an undiscovered genius with a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is a maven at social media SEM with Web optimization knowledge and form a partnership. Can't think of anything better for a modern musician.
Now, all this would seem common sense to the majority of people which maybe of hardly any help, however some simple marketing plans are lost on many musicians. You can quite easily do these things but still wind up lost inside dense, over-booming clouds of the internet static. Despite the many advancements in technology over the past ten years possibly even more, there exists still something to be said for following more common routes: i.e. playing live as much as possible, getting press coverage as well as radio stations airplay, in spite of the latter's evidently inevitable decline. Bands which may have combined doing this using the online promotional methods mentioned previously have often conducted very well- Arcade Fire becoming one prime case.
There are several other instances of acts whose main talents seem to lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Musik Chart' and it seems quite astonishing that such sub-standard music may make it into any charts. Discouraging though this could seem, the sole acts that have any type of longevity are the types that can actually write decent music. It won't have to be brilliant or perhaps that original- just ' good and decent'. Nonetheless, longevity may not be much of a problem for some as earth's going to end in 2012 according to the Mayans, right?
The issue is that few musicians have a very good talent for PR. They actually do exist, but have been a tremendous minority. Perhaps, because of the opportunities available from the Internet, this minority is growing in dimensions. You might know about now we appear to have inside our midst is the the 'Do-all-Yourself' modern musician, who twitters while twiddling knobs with a mixer, blogging about one minute, hammering out bass-lines and lyrics the next, cutting and pasting links and vocal takes simultaneously. Can this really happen? I think it does, however i would question the quality of work that results. Like every other craft or skill, songwriting requires dedication while keeping focused.
Can this research really go hand-in-hand with the type of thought-processes necessary for the effective use of online promotional techniques? Is one able to individually embody musician, management and Public relations department? It cannot be disputed that creativity running a business exists equally as it will in music. However it is a different type of creativity altogether. Precisely what is definitely an undiscovered genius with a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is a maven at social media SEM with Web optimization knowledge and form a partnership. Can't think of anything better for a modern musician.
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