Monday, January 2, 2012

The Foolproof Commercial Acting Class Strategy

By Maggie Flanigan


All actors that have undergone Meisner training have already done a large part in preparing themselves for commercial acting. Due to the fact that the commercial industry is incredibly quick paced, actors have to be able to immediately adopt the required persona during an audition in order to land the role.

Meisner classes prepare students for the world of commercials through providing them with a vast array of imagined experiences from which they can draw their character and the required scenario. This allows the commercial actor to create a thoroughly realistic performance.

There are also other skills that must be acquired through a commercial acting class. On-camera skills is one such area of emphasis. Because the commercial requires a character to come to life in a short period of time, learning how to work with the camera correctly is essential. The actor must also learn how to interact with "products".

In order to successfully sell a product, actors must also learn how to effectively utilize product placement. Although subtle, these skills are essential when it comes to separating you from the other aspiring commercial actors.

Everyone, from agencies to producers, put a lot on the line when they choose a commercial actor. Producers, agency executives, as well as casting agents have a huge investment in choosing the right actor for their commercials. Being successful in the realm of commercials also requires expert interpersonal skills.

Another essential part of being a commercial actor is always being ready for the camera. Actors should also be experts at improvisation as commercial acting largely relies on this. Although commercials do have scripts, actors are often given the opportunity to bring their own take on the role. Some actors are able to take the roles they are given and impart them with personalities that even the producers did not anticipate.

Being aware of the commercial's objective is essential to a genuine performance. Naive actors all too often focus on convincing other people. This is no way to create a realistic performance. Belief in the product is something that that actor must convey himself. Only when the character believes in the product can they attempt to convince others to reap the benefits as well. Depending on the commercial, the actor may need to portray someone who has neglected to use the product and has consequently lost out. Actors should be prepared for this type of commercial as well.

Other required skills include: Learning how to interact with products as well as how to use stereotypes. Framing, the formation of storyboards, how to highlight products, triangular technique, how to create certain characters, and scooping. Actors also need to learn to interact with the camera as they would another actor.

Expert actors know that building a strong foundation and constantly working to improve are both essential to success. The commercial actors who remain dedicated to their work are the ones will gain the experience necessary to become truly successful.




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